Using an actual stylist from your salon helps customers relate to your business.

Using an actual stylist from your salon helps customers relate to your business.

Have you considered using photos of local people and places in your own marketing? Here are a few reasons that using your own staff and your own customers may be beneficial to you.

Stock photos look like stock photos

They are clean and sharp—and yes, that is a plus, unless they are so clean that they don’t say anything. If the photo is just a good photo—what message are you sending?

Customers relate to people they know

That does not mean that every customers has to personally know every model you use. It just means that there is a genuine message that on any given day, they may actually see that person in your business. This means that using your own staff—friendly, familiar people—sends a message that they will be greeted by a friendly, familiar person when they choose to do business with you.

Local is the New Black

Right now, it’s hip to be local. People feel good when they shop locally for their produce at farmer’s markets or buy gifts from a local artisan. And they feel good doing business with someone who appreciates that.

Customers share what they like

If you feature staff members or clients on Facebook—that image will be shared by people who know them! They share the photo—as well as the positive comments!

Take a look at some of our work featuring local places and people and when you are ready to talk about your own marketing images, give us a call. We would be happy to help you determine your photo needs! View some of our Marketing Photos